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Victoria Nguyen

Visual Designer

victoriakn.design@gmail.com

408-476-7875

Summary

Brand and Visual Designer with 10+ years of experience creating brand identities, packaging, digital campaigns, and visual systems that connect strategy with thoughtful design. Experienced in using AI-powered creative workflows to explore ideas, streamline processes, and enhance collaboration while applying design thinking, storytelling, and creative judgment to develop compelling experiences.

Experience

Columbus Craft Meats Visual Designer, 2017 - Present

Brand Design

  • Lead brand voice across digital, print, and packaging, ensuring consistent visual identity and messaging. 

  • Partner with cross-functional teams to translate marketing strategy into clear visual brand expressions.

  • Craft communication style through copywriting for brand identity

  • Developed presentation materials supporting the company’s $850M acquisition in 2018.

Packaging Design Intent & Innovation Development 

  • Build packaging concepts to support marketing positioning for sales presentations.

  • Produce digital renderings to communicate product ideas and design direction.

  • Create visuals that help stakeholders evaluate packaging concepts before production.

  • Contribute to packaging innovation through concept development and visual storytelling.

Web

  • Develop web ads and product tiles optimized for e-commerce and digital campaigns.

Photography and Art Direction 

  • Define and maintain on-brand photography aesthetics and visual standards.

  • Direct photoshoots to create imagery aligned with brand strategy.

Illustration

  • Custom illustrations across materials to support visual storytelling and strengthen the brand identity.

AI-Enhanced Creative Workflow

  • Incorporate generative AI tools into brainstorming, concepting, and creative workflow optimization.

  • Evaluate AI-generated concepts and refine outputs to ensure brand consistency and production quality.

  • Combine AI-assisted ideation with traditional design processes to increase creative efficiency.

Anthropologie Display Intern, 2015 - 2016

  • Collaborated with the Visual Merchandising Manager to create engaging, trend-inspired displays that reflect art, design, and culture, while enhancing the customer experience, supporting store sales, and fostering community engagement through floor displays, workshops, and in-store events.

SKILLS

  • AI & Emerging Design: AI-Assisted Creative Workflows, Prompt and Concept Generation, Rapid Prototyping, Visual Storytelling, Design Systems, Creative Strategy

  • Design: Brand Identity, Art Direction, Packaging Design, Digital Design, Illustration, Photography and Video, Motion Graphics, Print Production

  • Software: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Lightroom), Figma, Procreate, Canva

  • AI Tools: Adobe Firefly, ChatGPT, Midjourney, Claude

Education

San Francisco State University
B.S. in Visual Communications, 2015