Victoria Nguyen
Summary
Designer with over a decade of experience creating brand communication, packaging, campaigns, and visual systems. I turn strategy into cohesive, compelling, and memorable design. Experienced in art direction, concept development, and collaborating across teams.
Experience
Columbus Craft Meats Visual Designer, 2017 - Present
Brand Design
Led brand voice across digital, print, packaging, and experiential touch points, ensuring consistent visual identity and messaging across all brand communications.
Partnered with cross-functional teams to translate marketing strategy into clear visual brand expressions.
Crafted communication style through copywriting for brand identity, websites, packaging, and advertising campaigns.
Developed presentation materials supporting the company’s $850M acquisition in 2018.
Packaging Design Intent & Innovation Development
Built packaging concepts to support marketing positioning for sales presentations.
Produced digital renderings to communicate product ideas and design direction.
Created visuals that helped stakeholders evaluate packaging concepts before production.
Contributed to packaging innovation through concept development and visual storytelling.
Web
Developed web ads and product tiles optimized for e-commerce and digital campaigns.
Photography and Art Direction
Defined and maintained on-brand photography aesthetics and visual standards.
Directed photoshoots with photographers, stylists, and marketing to create imagery aligned with brand strategy.
Asset Management
Created and maintained product guides to support cross-functional teams.
Managed and organized photo libraries and visual asset repositories.
Oversaw label maintenance, updates, and production-ready revisions.
Illustration
Custom illustrations created across materials to support visual storytelling and strengthen the brand identity.
Anthropologie Display Intern, 2015 - 2016
Collaborated with the Visual Merchandising Manager to create engaging, trend-inspired displays that reflect art, design, and culture, while enhancing the customer experience, supporting store sales, and fostering community engagement through floor displays, workshops, and in-store events.
Proficiency
Art Direction
Adobe Suite: Photoshop, Illustrator, Lightroom, After Effects, Premiere, InDesign
Figma, Canva, Procreate
Photography, Photo editing & Retouching
Video editing, Content Creation & motion graphics
Illustration
Print Production
Education
San Francisco State University
B.S. in Visual Communications, 2015
Bay Area, California