Packaging Design

Problem:

Columbus Craft Meats packaging required a refresh to reflect the new brand direction and visual identity. The existing packaging lacked a sense of craft and appetite appeal, leaving opportunity to develop food-forward visuals to attract customers while maintaining shelf recognition.

final packaging graphics

Approach:

The refresh focused on highlighting the food, direct communication, and simplifying the visual hierarchy to create a strong connection with consumers.

◦ Emphasize appetite appeal through food-forward imagery

◦ Communicate a premium, quality product

◦ Improve clarity and impact

◦ Highlight beneficial claims

◦ Maintain brand cues

Solution:

Prominently highlight the product with a more craft, contemporary feel through thoughtful ingredient choices, texture, and color. Improving shelf impact and appeal.